How we do what we do
Have you ever wondered how television companies decide which programmes to put on the air, or which programmes people are watching and which they aren’t? The most important way is by asking a selection of households to take part in the official UK television audience measurement panel. Here you can find out more about what is involved in joining and what some of the benefits are.
Barb Audiences Ltd (Barb) provides the UK TV and advertising industry with viewing figures for television channels, video-on-demand services and video-sharing platforms. Barb is owned by some of the big names in television including the BBC, ITV, Channel 4, Channel 5 and Sky. Visit www.barb.co.uk for more information.
Kantar is the research company that has been asked by Barb to undertake TV audience measurement. Kantar is one of the leading market research groups. Around the world, we provide viewing information in over 30 countries. Visit www.kantar.com for more information.
How do we know what people watch and who is watching?
On Barb’s behalf, Ipsos collects important demographic information about you and other members of your household. This information helps ensure that the Barb TV viewing panel remains representative of the UK as a whole.Ipsos will also use your contact details to stay in touch with you during the process of interviewing you for the Barb TV panel.
Watch this video to find out more about being a part of the panel.
Take a look at what our current panellists think about being on the panel
Watch this video to find out what to expect on installation day